Acclaimed Mortgage Consultancy

Sandy Ameer-Beg’s highly regarded Acclaimed Mortgage Consultancy was launched from a bedroom in her family home in Balsall Common in 2002, a decade in which many of the industry’s success stories were ultimately tempered by a tumultuous ending caused by the global financial crisis.  Perhaps the biggest success for a micro-business in such a market place at the time was to survive it at all.  But survive it Sandy did.

After demonstrating the grit, determination and honesty required to survive in uncertain times, an inspired decision to enter into the Equity Release market in 2011 paved the way for Sandy to scoop an impressive sequence of National Awards, in recognition of excellent customer service and sterling work transforming popular market misconceptions.

About Acclaimed Mortgage Consultancy

Sandy Ameer-Beg, Acclaimed Mortgage Consultancy

Sandy Ameer-Beg, Creator of Acclaimed Mortgage Consultancy

The origins of Acclaimed Mortgage Consultancy can be traced back to 13th February 2002 when Sandy Ameer-Beg left her role as a Financial Planning Manager in the Banking industry, to start working as a Mortgage Consultant from her bedroom in Balsall Common.

From small beginnings, Sandy began forging her reputation:

“I started my business as a mortgage consultant 17 years ago and at the time I had no plans to advise on Equity Release because I  didn’t feel comfortable with the idea.  The market had a bad reputation and although regulations had been introduced to clean up the market some years beforehand, the industry hadn’t caught up and there was a desperate lack of product choices in the market.”
‘It took a long while for me to feel comfortable about offering Equity Release due to the lack of options, but the market has evolved and the rate of change in terms of choice has really taken off, making Equity Release safer, more flexible and consumer friendly.”

After embracing the Equity Release markets at the beginning of the decade, a period of growth ensued which led, in May 2012, to Sandy’s husband Gavin leaving his job to join the business full-time.  A sequence of National Awards began to flow soon afterwards in recognition of Sandy’s consistently high standards.

Sandy won the Sole Trader Category at the Equity Release Awards for two consecutive years (in 2013 and 2014), which she followed with runner-up awards in the same category in 2015 and 2016).  Sandy returned to the winner’s podium once again when she won the Award outright once again in 2017, to complete a sequence that led to her jumping the fence to become a member of the judging panel for the first time in 2018.

Best Sole Trader Award – 2017 Equity Release Awards

2016 – The Big Move

2016 was a big year for Acclaimed Mortgage Consultancy when the growing operation moved from its specially built home office in Balsall Common to nearby Knowle, after a failed bid to keep their growing business in Balsall Common.

“We did try really hard to keep the business in Balsall Common at the time,” explains Sandy, “but we just couldn’t find anywhere suitable, so we eventually chose offices in Knowle.”

2019 and Beyond

Sandy’s husband Gavin is still on board at Acclaimed, working alongside two administrators at their Knowle office, a team Sandy is hoping to build upon in the near future as the business continues to grow.

What Their Clients Say

Sandy is a regular award winner at – the independent review site where Sandy’s listing enjoys an impressive average rating of 4.9 out of 5 from well in excess of 150 happy clients.

About Sandy Ameer-Beg

Sandy is fully CeFA (Certificate for Financial Advisers), CeMAP (Certificate for Mortgage Advice and Practice). She is also CeRER (Certificate in Regulated Equity Release) qualified.

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